Webinars are a great way to engage the viewers while still capturing data flexibly and cost-effectively. They give you the chance to cultivate working leads, engage with a wider audience, and raise brand awareness. Last year, 57 percent of advertisers used webinars, according to the Content Marketing Institute, and the multimedia tool’s growth has continued to rise in recent months with no signs of slowing down.
The use of a web-based seminar as a marketing medium to raise customer loyalty, create leads and increase revenue is known as webinar marketing. Webinars are appropriate for viewers of any age and can be used in a variety of sectors and lines of business.
Webinars are becoming more common, with 60% of advertisers using them as a content marketing tool. Webinars are a perfect way to create high-quality leads, improve brand recognition, and improve understanding of the goods and services by 74 percent. Webinars are also less expensive than in-person activities, and they will help you strengthen partnerships with existing and future clients. Furthermore, webinars encourage you to illustrate your experience and reputation in your field.
When delivering a webinar, many people make one basic mistake. They don’t realize how important it is to the overall content management campaign, so they don’t devote enough time to preparing it (if they even do so at all). When it comes to the overall victory of a webinar, a dynamic view of the promotion will make or break it. Let’s face it: most of us don’t volunteer our time to host a video for free, and the only reason for doing so is to increase revenue. A webinar must play a critical role in the marketing campaign if we are to achieve that goal. It should become an inseparable part of it since it is the best way to increase lead generation.
- Choose a subject that strikes a balance between being expansive and being actionable.
If the webinar subject is bad, it would be very difficult to get people to attend. Choose a subject that is diverse enough to appeal to a broader audience but still being specific enough to include actionable guidance that audiences will put into practice as soon as they leave your webinar.
For eg, for a webinar with Unbounce, we agreed that conversion rate enhancement will be the main theme (because what marketer doesn’t want to improve?) but with an emphasis on the copy and style of the landing page. Do some SEO analysis before titling your webinar home page to see which keywords you want to rate with. You’ll end up with a slew of tools to back up your keyword score if you use the same title for corresponding blog articles and SlideShares.
- Choose a well-known webinar site.
First and foremost, you must choose a reliable webinar hosting site. People can easily register for your webinar on reputable webinar sites, and they promote many options for people to participate. Some people may choose to participate in your webinar using their laptops, and others may choose to use their tablets or mobile applications. Furthermore, some webinar sites are cluttered with intrusive commercials and have a limited number of participants.
All of these factors should be taken into account when selecting a webinar site that fits your needs. We use GoToWebinar at WebFX to handle registrations, submit reminder emails, and provide high-quality webinars.
- Set a goal for the number of people who will attend.
Having a target motivates you to achieve it and allows you to track your progress. For eg, if we were to break the Guinness World Record for webinar participants, we realized we’d need about 10,899 people.
Aside from world records, there are many reasons to set a target. In principle, you’re not doing a webinar just for the sake of hosting one. You want it to help you generate leads and raise brand awareness. As a result, think about your marketing objectives and how you expect this webinar to help you achieve them.
- Set a registrant target that will result in the number of people you choose to participate.
Pre-registrants for webinars normally make up 44% of those who attend the live show. To figure out how many registered members you’ll like, consider how many real attendees you’ll have. Using our Guinness World Record story from the previous tip as an example, we knew we wanted 10,899 people to break the record. Using the 44 percent number as a starting point, we’d need to aim for more than 24,770 registrants to achieve the participation target.
You should monitor performance at least once a week to see if your marketing strategies are helping you reach your registrant goal. That way, you’ll realize what to do when the you decide to ramp up your advancement due to poor initial registrations.
The term "remind" will appear often in the remainder of this section. That’s because having people to register for the webinar necessitates a slew of registrant notifications. People frequently sign up for webinars days in advance, so having an attempt to keep the webinar top-of-mind throughout that period is important.
- Give the guests an exclusive experience.
Try to think about something that can have people motivated, make them feel unique, get them chatting about their coworkers, and help them remember their webinar experience in the future. Registrants who are ecstatic about the event become ecstatic attendees. Give away event vouchers, free content assessments, and Facebook and LinkedIn ad spend coupons at HubSpot. Another contest idea is to ask them to tweet anything specific to the webinar a week ahead of time, and then select the winner at the start of the webinar.
- Facebook events have a lot of influence, so don’t overlook them.
We work in such a frenetic pace that it’s become more difficult to keep track of all that’s going on. For certain people, notifications are lifesavers, and that’s only one reason to create a Facebook event to ensure that no one keeps forgetting about your webinar. For the few days, until you go offline, it also gives your live video a life and mind. You should write excellent copy to explain your webinar’s subject and keep your potential viewers interested with content that are written regularly. Organizing an event will also aid in buzz promotion and organic traffic generation.
- Emphasize the practical knowledge that the viewer will gain.
Another webinar marketing campaign to remember is highlighting the real-world, implementable expertise that audiences would learn. This would just boost attendance at your webinar. Attendees will remember your event when they use the skills later, fostering a more meaningful relationship with your brand and inspiring attendance at future events.
- With InstaStories, you can keep your followers engaged.
If you can think of your webinar advertising as a complex action plan, Instagram could be a fantastic supplementary room. It gives you a slew of extra opportunities for increasing traffic, including both organic and paying publications. If you have a Facebook company account, you can use Instagram to conveniently plan paying promotions and make the most of them. Organic traffic isn’t enough on its own, so it does help you take steps and convert leads. You will ensure that your supporters check back in for your webinar by making InstaStories.
- Send emails with value-adding reminders.
Send these two weeks ahead of time, and your webinar one week ahead of time. They help to not only inform registrants of the webinar’s date and time but also to restore the value you built with them on the registration home page. Several of your cardholders may have forgotten moreover they signed up for your webinar, but also why they signed up in the first place.
Including relevant blog posts, past ebooks, and webinars on related topics. You could frame this as recent stuff that your team has updated and about that they can then learn further in the webinar. Have included the hashtag for the webinar and ask friends to tweet if they have some questions.
- The hashtag is the center of attention.
This has much to do with keyword analysis and choosing the best words that have the brand’s name. Try having a particular hashtag to help create a dialogue about the company’s goods or services and to keep your clients informed. This is particularly useful when using Twitter for marketing also because majority of the exchanges and comments shared by its users revolve around a single subject. Create a hashtag to raise your buzz messaging to satisfy the demands of your fans whether you’re organizing a social event, launching a new line of merchandise, or organizing a webinar.