To mark World Earth Day, BE WTR convened a Sustainability Roundtable at W Hotel Mina Seyahi Beach Resort & Marina, which welcomed some of the UAE's most influential voices across hospitality, sustainability, media, and local community initiatives. With ESG practices a hot topic right now, the event shone a spotlight on homegrown brands and changemakers who are actively shaping a more responsible, circular, and environmentally conscious future in the region.
Abu Dhabi Future Energy Company PJSC – Masdar is marking 20 years of leadership in renewable energy. Two decades ago, when renewable energy was nascent and unproven at scale, the UAE made a defining choice: to make an investment in the future of power that defied the skeptics. That choice was Masdar.
The Fujairah Environment Authority (FEA), in cooperation with the Fujairah Research Centre, has released three green sea turtles (Chelonia mydas) of varying sizes and ages back into their natural habitats, following their rescue in Fujairah by the Joint Marine Biodiversity Team — formed by the Fujairah Environment Authority and the Fujairah Research Centre — and their subsequent rehabilitation at the Fujairah Research Centre's laboratories. The release took place in the morning during calm and low tides on the pristine beach of Naäma Beach Villas & Spa. The three green sea turtles were named during the release ceremony and given the names Emirates, Al Aqah and Naäma before their release from the beach as they waded into the soft tidal waves, before taking a breath and diving beneath the soft swell.
RAK Ceramics, one of the world’s leading lifestyle ceramics brands, has released its Sustainability Report 2025 outlining its performance and achievements across key areas, and setting the direction for the year ahead. Sustainability remains at the core of RAK Ceramic’s UAE operations, shaping strategic initiatives and long-term vision.
Alpha Nero, the Dubai-founded luxury retail and residential fitout and shopfitting specialist, has announced the completion of a large-scale solar energy project in its UAE facilities dramatically reducing carbon emissions and supporting long-term operational resilience, following a successful partnership with Clean Max Enviro Energy Solutions Limited (CleanMax), a leading provider of renewable energy solutions for the commercial and industrial sector.
First Abu Dhabi Bank (FAB), the UAE’s global bank and one of the world’s largest and safest financial institutions, has released its 2026 Transition Pathways Update. On Earth Day 2026, the report highlights that FAB’s sustainable and transition finance activities contributed to nearly 4 million tonnes of CO₂ of avoided emissions in 2025. It also outlines continued progress in advancing the Bank’s sustainability agenda and the progress of its Net Zero Transition Plan, reinforcing FAB’s commitment to playing a leading role in the global shift to a low-carbon economy.