My favorite read in 2010 has been, What’s Mine Is Yours: The Rise of Collaborative Consumption
Collaborative Consumption describes the rapid explosion in swapping, sharing, bartering, trading and renting being reinvented through the latest technologies and peer-to-peer marketplaces in ways and on a scale never possible before.
If you’ve used a car sharing service like Zipcar, experienced peer-to-peer travel on Airbnb, given away or found something on Freecycle or lent money through Zopa, you’re already part of the rise of Collaborative Consumption.
Collaborative Consumption is a game-changing opportunity for networked technologies to transform business, public services and the way we live.
Here is an intro to the Authors:
Rachel is a social innovator who consults, writes, and speaks on the power of collaboration and sharing through current and emerging network technologies, and how it can transform the way we live.
Roo is a serial entrepreneur with five successful startups currently in the marketplace. He is currently the director of Redscout Ventures.
Send your comments to sharad@go-green.ae