Procter & Gamble (P&G), home of leading brands such as Pampers®, Tide®, Ariel® and Herbal Essences®, held a panel session that added to the sustainability conversation, yesterday28th September, at The Farm, Al Barari Dubai, announcing the continuation of the Forests for Good initiative, to accelerate their commitment to sustainability by planting 26 forestation programs within one year, in partnership with Carrefour.
The #ForestsForGood expansion in partnership with Carrefour aims to inspire a movement to guide, educate and call for sustained action when it comes to environmental consciousness, and encourages shoppers to also contribute to the future of the earth into their own hands by purchasing P&G products from selected Carrefour stores across the UAE.
Leading regional profiles, driving sustainability,joined the discussion, including Karen Storey – Founder of The Storey Group, and Dr TiffanyDelport- Director of Marine Operations at Emirates Marine Environment Group. They were joined by Mohamed Hamouda – VP Procter & Gamble Gulf, with the panel talk moderated by AssileBeydoun – Sustainability Communications Director at P&G.
Coinciding with Climate Week and building on Dubai 2040 announcements earlier in 2021 around green spaces, the panel shed light on several important and relevant topics; sustainability in the region with visions for the future, the power of brands partnering to drive the sustainability narrative, how brands, consumers and NGOs need to be part of the climate change solution, and the importance of initiatives like #ForestsForGood.
Mohamed Hamouda said: “P&G is committed to actively protecting nature through our #ForestsForGood program. Through a program like this we hope to contribute to Dubai 2040’s Urban Master Plan. UAE businesses are in a unique position to lead efforts to improve our environment and engage consumers in the process.”
Karen Storey commented, “Initiatives like #ForestsForGood are vital in tackling climate change and adding ecological value to cities. The more green spaces we can make through forestation, the more we can try to offset emissions.”
“By engaging with#ForestsForGood, we are engaging with the community to inspire future generations. Tree planting enhances the wider eco-system of wildlife, enriching the livelihoods of communities to make a difference globally. In fact because of the work P&G and Emirates Marine Environmental Group are doing in the P&G Dubai Mangrove Forest, we are beginning to see the return of endangered species of turtles and migratory birds. These interventions improve eco systems.” added Dr Tiffany Delport.
This panel talk event brought together regional profiles in the drive for increased sustainability consciousness and showcases the power and scale that brands and organisations can bring in partnering as a Force ForGood.