Go Green

A statistical report on sustainability in flynas, the Saudi air carrier and the leading low-cost airline in the Middle East and the world, revealed that carbon emissions in the company operations during 18 months were cut by more than 161 thousand tons of carbon dioxide (CO2), amounting to planting 6.44 million trees, thanks to the flynas adoption of several initiatives and practices with a sustainable impact on preserving the environment, in line with the Kingdom's goals to reach zero neutrality in greenhouse gas emissions by 2050.

M42, a global tech-enabled health powerhouse,in collaboration with the Environment Agency – Abu Dhabi (EAD), hascompleted the sequencing and analysis of the Ghaf tree, the national tree of the UAE,to further build upon previous researchled by Khalifa Center for Genetic Engineering and Biotechnology.The treeis renowned for its ability to thrive in arid conditions, and M42’s pioneering genomics project aims to drive a better understanding of genetic traitsthat enable organisms to thrive in challenging environments.Acrucial endeavor as the world grapples with the effects of climate change and its impact on human health.

Atsuhiko Hirano, Representative Director and Executive Vice President of Idemitsu Kosan, Japan’s premier energy solutions conglomerate, recently visited the Middle East & Africa office (ILMEA) in Dubai to reinforce the company's dedication to aligning with the UAE's goal of achieving carbon neutrality by 2050.

Capturing both the spirit of innovation embedded in Emirates’ culture, and an ongoing environmental commitment to consuming responsibly, Emirates is launching a unique capsule collection of luggage, bags and accessories – all fashioned from upcycled [...] 

For the first time, the world celebrates the International Day of Clean Energy this year with the United Nation’s approval of 26 January as the International Day of Clean Energy. This date coincides with the anniversary of the establishment of the [...] 

In a special half hour show, CNN follows climate activist and philanthropist Bill Gates behind the scenes at the COP28 summit in Dubai. Speaking with Becky Anderson, Gates reveals exclusive insights into the [...] 

Kinokuniya, the UAE’s largest bookstore, has collaborated with advertising agency Saatchi & Saatchi, to launch “Offset Boxset,” an innovative and actionable initiative that tackles the pressing issue of carbon emissions linked [...] 

Two years since its launch, Amazon Alexa has offered homes around the Middle East seamless, hyper-localised experiences in Khaleeji Arabic, catering to the unique lifestyles, preferences and needs.

Middle East customers rank among the most engaged users [...] 

His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, issued Executive Council Resolution [...] 

Unveiling the Best IQOS Terea Iluma in Dubai

In the bustling city of Dubai, where innovation meets luxury, finding the best IQOS Terea Iluma is a journey worth embarking on. The IQOS Terea Iluma stands out in the tobacco-heating device market for its advanced technology and sleek design. If you’re [...]