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M42 Completes Ground-Breaking Ghaf Tree Genome Sequencing

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M42, a global tech-enabled health powerhouse,in collaboration with the Environment Agency – Abu Dhabi (EAD), hascompleted the sequencing and analysis of the Ghaf tree, the national tree of the UAE,to further build upon previous researchled by Khalifa Center for Genetic Engineering and Biotechnology.The treeis renowned for its ability to thrive in arid conditions, and M42’s pioneering genomics project aims to drive a better understanding of genetic traitsthat enable organisms to thrive in challenging environments.Acrucial endeavor as the world grapples with the effects of climate change and its impact on human health.

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Idemitsu Empowers UAE’s Carbon Neutrality Vision With Nano Tailored Oil Unveiling In Dubai

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Atsuhiko Hirano, Representative Director and Executive Vice President of Idemitsu Kosan, Japan’s premier energy solutions conglomerate, recently visited the Middle East & Africa office (ILMEA) in Dubai to reinforce the company's dedication to aligning with the UAE's goal of achieving carbon neutrality by 2050.

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Emirates Launches Limited Edition Luggage And Accessories Made From Upcycled Aircraft Interiors – ‘Aircrafted By Emirates’

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Capturing both the spirit of innovation embedded in Emirates’ culture, and an ongoing environmental commitment to consuming responsibly, Emirates is launching a unique capsule collection of luggage, bags and accessories – all fashioned from upcycled [...] 

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DEWA Is On Pace To Reach Net-Zero By 2050 Through Pioneering Clean And Renewable Energy Projects

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For the first time, the world celebrates the International Day of Clean Energy this year with the United Nation’s approval of 26 January as the International Day of Clean Energy. This date coincides with the anniversary of the establishment of the [...] 

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Kinokuniya And Saatchi & Saatchi Launch “Offset Boxset” Initiative Promoting Reading To Offset Carbon Emissions

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Kinokuniya, the UAE’s largest bookstore, has collaborated with advertising agency Saatchi & Saatchi, to launch “Offset Boxset,” an innovative and actionable initiative that tackles the pressing issue of carbon emissions linked [...] 

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Amazon Alexa Was Asked To Switch Lights On And Off 24 Million Times In 2023

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Two years since its launch, Amazon Alexa has offered homes around the Middle East seamless, hyper-localised experiences in Khaleeji Arabic, catering to the unique lifestyles, preferences and needs.

Middle East customers rank among the most engaged users [...] 

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Best IQOS Terea Iluma in Dubai

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Unveiling the Best IQOS Terea Iluma in Dubai

In the bustling city of Dubai, where innovation meets luxury, finding the best IQOS Terea Iluma is a journey worth embarking on. The IQOS Terea Iluma stands out in the tobacco-heating device market for its advanced technology and sleek design. If you’re [...] 

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