
It’s undeniable that people browsing the internet are becoming less and less patient. While a few extra seconds of waiting might not have been an issue years ago, today, 80% of users expect a website to load in less than 3 seconds, and 40% will leave if it takes longer. In other words, if your site isn’t fast enough, you could lose almost half of your potential customers. And we can’t ignore the impact of this on SEO.