As part of its ongoing efforts to engage customers and society in achieving sustainable development, Dubai Electricity and Water Authority (DEWA) has launched its annual campaign to promote World Energy Day, which is observed on 22 October each year. The initiative, approved by HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, was adopted by 54 countries, alongside the United Nations, the Arab League and the African Union, during World Energy Forum in 2012 in Dubai.