The world’s largest producer of machine-woven carpets, Oriental Weavers Group (OW Group), has joined hands with DHL Global Forwarding (DHL) to deliver its popular rugs and carpets to customers worldwide. The leading international provider of air, ocean and road freight services will distribute its products via air and ocean freight primarily to the United States, Europe and across the Gulf region, including managing all corresponding customs clearance processes.
Headquartered in Egypt, OW Group has manufacturing facilities across three countries and is one of the most recognized brands in the industry, especially in the tufted and jet-printed rugs and carpets category. To support the Egyptian government’s Vision 2030 agenda, one of which aligns to the United Nations’ Sustainable Development Goals of reducing carbon emissions, OW Group continues to prioritize a green recovery blueprint to achieve its sustainability targets.
This aligns perfectly to Deutsche Post DHL Group’s – which DHL Global Forwarding is a division of – sustainability agenda of achieving net-zero logistics-related emissions by 2050. DHL Global Forwarding has also recently announced that it would be neutralizing the carbon emissions of all less-than-container load (LCL) ocean freight shipments from January 1, 2021.
“As we continue to progress towards our net-zero logistics-related emissions targets, it is exciting to be able to find a like-minded partner in Oriental Weavers as we work to not only grow their international market share, but to do so in a sustainable manner that can make a difference to the climate agenda, commented Magued Ragheb, Country Manager, DHL Global Forwarding, Egypt.“I’m confident that our global network, sustainability focus and digital solutions such as MyDHLi will provide the agility and full supply chain visibility that Oriental Weavers needs to achieve its efficiency, profit and sustainability goals.”
The value of Egypt’s exports of carpets and other textile floor covering was US$310.09 million in 2019[1] and despite the impact of weakening global supply chains on the textile sector, a key component of the Egypt’s Gross Domestic Product (GDP), Egypt’s GDP is expected to rebound to pre-COVID-19 levels by 2022. Industry observers are optimistic that the economy will be boosted by economic and structural reforms, and the logistics sector will play a vital role to support exports and economic recovery.
Ahmed Abd El Aleem, Group Logistics Senior Manager, Oriental Weavers Group explained, “Oriental Weavers remains committed to sustainable manufacturing as we navigate a challenging, yet positive business landscape.While we continue to grow our global footprint, it is critical that we have a strong logistics partner like DHL to ensure our supply chains are green, resilient and uninterrupted. DHL has both the expertise and global network, but it is even more important that we share a common vision towards attaining long term sustainable growth.”
A true Egyptian success story building on a textile tradition that dates back thousands of years, Oriental Weavers has grown to become a vertically-integrated, multinational floor coverings producer based in Egypt’s Tenth of Ramadan City, with additional production facilities in China and the United States. More than 60% of the company’s production is exported to more than 130 countries on six continents through a distribution network that includes offices in the United Kingdom, Egypt, Canada and the United States.