Cowabunga, Lush Fans! This summer, Lush has teamed up with Paramount’s iconic Teenage Mutant Ninja Turtles to deliver less plastic and more (vegan) pizza with an exclusive range of Turtle-y awesome limited-edition exclusive products for the bath, shower, body, and hair. Renowned for innovating packaging-free cosmetic items — such as bath bombs, soap, shampoo bars, and solid body scrub — Lush has designed the whole collection to shell-ebrate innovation that removes the need for single-use plastic and encourage shoppers to grab a slice of 100% naked products formulated to work just as well as their packaged counterparts (dare we say … even better?).
Get ready to embrace less plastic and more pizza with the new Lush x TMNT collection: available from July 1st exclusively via the Lush app, and from July 6th at Lush stores and Lush.com
In real life, turtles love Lush because of a commitment to helping keep waterways clear of excess waste and Lush loves the Turtles because of their commitment to fighting injustice and a shared love of (vegan) pizza.
Lush is thrilled to have been able to co-create this range of six new, fun, and immersive products across bath, shower, and hair care to ensure multiple steps of your body care routine are covered, and to enable everyone to make small heroic moves to help the planet by using less single-use plastic in their daily life and beauty routines.
"We’re thrilled to once again partner with Lush on an exclusive collection, this time for Teenage Mutant Ninja Turtles," said Rebecca Jenkins, VP, Consumer Products at Paramount. "Lush has created some truly unique products – with less single-use plastic – that thankfully, will leave you smelling much better than the Turtles’ sewer lair."
With awareness of climate change at an all-time high, many of us have been ditching the bottle in favour of naked products. Lush has always championed solid products that require no plastic packaging. Mo Constantine (Lush Co-Founder & Inventor) invented many mainstream products we see across the cosmetics industry today, such as the bath bomb in 1989 and the shampoo bar in 1987, a brand-new invention that would revolutionise hair washing all over the world, produce beautiful barnets and save the planet too! Since 2005, Lush Shampoo Bars have saved the use of nearly 180 million plastic bottles from landfill, which is estimated to be roughly 4500 tonnes of plastic avoided. This is the equivalent of over 5% of the Great Pacific Garbage Patch[1]! The benefits of stripping off the pot also save on transport: one shampoo bar is so much lighter and more compact than 3 bottles of shampoo, you would need 15 lorries full of liquid shampoo bottles to transport the equivalent number of washes as one lorry of shampoo bars!
Today, 43% of Lush’s core product range (excluding limited editions) can be taken home without packaging. So, whether you’re taking your first step away from the pump or whether you’re motivated to move over to a fully plastic-free routine – Lush has you covered.
"We are excited to continue our partnership with Paramount Consumer Products," said Kalem Brinkworth, Creative Lead for Concepts and Collaborations at Lush. "In celebration of the 40th anniversary of Teenage Mutant Ninja Turtles, Lush has created a special plastic free collection. It’s super important to us to ensure our customers are aware of the benefits of reducing their cosmetics packaging, so that they can make informed choices. We hope that Lush products can continue to provide enjoyable and easy ways to switch out plastic packaging this summer and beyond."
From a fruity solid body scrub to a soothing shampoo bar, this summer get ready to hop on the party wagon after a long day of shelling out justice and feel good knowing the new Lush x TMNT collection helps to reduce plastic from polluting our waterways.