Leadax has launched ‘world’s most sustainable’ roofing material, Leadax Roov at an exclusive event hosted at the Netherlands Pavilion, Expo 2020 Dubai. Like other Leadax products, this roofing product is made from recycled plastic waste (r-PVB). Leadax Roov is a circular product, specially made for flat and slightly slanting roofs and can be recycled again at the end of its lifecycle. Leadax Roov is off-white, which gives it a substantial reflection value, is lightweight, easy to process and applicable to various roof systems. Leadax Roov also has an up to 85% lower CO2 footprint than other flat roofing membranes in the market.
Global Launch
The global launch of Leadax Roov included the signing of the partnership between Wienerberger and Leadax on the distribution of this product for large parts of Europe. The agreement was signed by Solveig Menard-Galli,COO Wienerberger AG and Roeland van Delden, CEO Leadax at the Netherlands Pavilion, Expo 2020 Dubai. Leadax Roov will be available from beginning 2022 in the Netherlands and other European countries will be added by Wienerberger as soon as certification is in place.
This is a dream come true for Roeland van Delden, CEO of Leadax: “For almost thirty years I have been travelling to the Middle-East to do business with waterproofing products and I still do. However, now I come back to show the future of waterproofing and roofing. To be part of this transition from a linear to a circular economy makes me proud.” Roov can be recycled up to seven times, which turns PVB waste into a circular flow that was previously incinerated or dumped.
Partner at the Netherlands Pavilion
Leadax has waterproofed the Netherlands Pavilion with their circular building materials, including lead-free flashing and the world’s most sustainable flat roofing.
“We are very proud to be associated with the Dutch company, Leadax, that showcases a true impact on sustainable construction methods and circular economy. It is great to see these innovations exhibited at the Netherlands pavilion and using the platform of Expo 2020 Dubai they are able to build partnerships worldwide” says Carel Richter, Commissioner General for the Netherlands Pavilion.
150 Eiffel Towers
Leadaxuses recycled polyvinyl butyral as a raw material for its waterproofing products, such as lead substitutes and flat roofing. In Europe alone, 1.5 billion kilos of PVB waste is available every year. By comparison, this is the weight of 150 Eiffel Towers. The award-winning manufacturer aims to redefine the definition of ‘waste’ globally and create a brighter, cleaner future.