Jumeirah Zabeel Saray, Dubai’s luxurious Ottoman inspired beachside resort, has begun a sustainability initiative that underscores its commitment to environmental responsibility. In a bid to reduce plastic waste and promote a greener future, the resort has successfully transitioned from plastic water bottles to an on-site glass bottling plant, in collaboration with NORDAQ, a leading global provider of still and sparkling filtered water solutions.
Plastic pollution has become a global concern, and Jumeirah Zabeel Saray recognises the need for sustainable practices within the hospitality industry. By eliminating single-use plastic bottles, the resort has taken a significant step towards becoming plastic-free. This initiative showcases the resort’s dedication to preserving the natural beauty of Dubai and beyond.
The Nordaq technology offers a tasteful alternative to ordinary bottled water, by retaining the water’s natural salts and minerals creating a natural taste, providing a sustainable solution that aligns with Jumeirah Zabeel Saray’s commitment to both exceptional experiences and environmental responsibility.
Mark Hehir, General Manager of Jumeirah Zabeel Saray, adds: "By embracing the transition to on-site glass bottling, Jumeirah Zabeel Saray not only takes a definitive stand against plastic pollution, but also redefines luxury hospitality as a force for positive environmental change, ensuring our guests can indulge in luxury guilt-free.”
As part of its broader sustainability efforts, Jumeirah Zabeel Saray remains dedicated to engaging guests and raising awareness about environmental issues. Additionally, the resort has implemented various initiatives to minimise food waste and promote responsible sourcing including the recent launch of Arcadia, an interactive venue serving food from its hydroponic farm as well as relevant guest amenities.
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