Conscious consumers know when it comes to food, local produce is often the freshest and more sustainable choice. This also applies to drinking water, which is often overlooked in striving for a more environmental-friendly lifestyle. Switching to local tap water is a life-changing choice: Available right at the fingertips, coming straight from the tap in your own home, it enables a more resource-efficient and waste-saving lifestyle by making water deliveries, plastic bottles, and extra shopping trips dragging heavy water crates all unnecessary. But what if sparkling water is the favored go-to beverage? Add a GROHE Blue Home. The water system filters tap water and refines the taste of your own water source at home according to individual preferences: still, medium, sparkling or extra chilled drinking water – with full control over whether and how much carbonation is added at the touch of a button. With GROHE’s water system, everything is right at hand – a great solution to live more sustainably and always be perfectly ready for guests and friends.
Zero bottles – helping the planet one glass at a time
By tapping freshly filtered, chilled and sparkling water directly from the kitchen tap, you can say goodbye to bottled water. This not only fights the global plastic waste problem, but also saves CO2 emissions[1] and water used in the production process of bottled water: While the manufacturing of one liter of plastic-bottled water requires up to seven liters of water[2], GROHE Blue only uses the actual required amount to drink. Thus, GROHE Blue is truly a game changer and actively enables consumers to save valuable resources. Making refined local tap water the new normal and eliminating plastic bottles is the goal of GROHE’s “Made for your Water” campaign, which spans the brand’s water system portfolio. With the campaign, GROHE strives to raise awareness for the advantages of tap water especially with regards to promoting a sustainable lifestyle and changing consumers’ habits – sip by sip.
Improving everyday convenience – GROHE Blue makes life refreshingly easy
With GROHE Blue, running out of drinking water and last-minute supermarket trips are a thing of the past. Now, you have delicious water already in your home – 24 hours a day and seven days a week. The fantastic side fact: There will always be enough drinking water in the house, even if guests stop by unannounced. Moreover, the water system is a true space-saver: With its compact design, the GROHE Blue Home cooler fits in any standard kitchen cabinet below the sink – only 20cm breadth is required, leaving enough space for the waste system. Carrying water crates and collecting empty bottles is out: GROHE Blue allows you to source your drinking water as locally as it gets, thereby saving time and space.
Pure drinking enjoyment from tap to table
Still, medium or sparkling? The fully integrated GROHE Blue Home offers delicious water enjoyment for your individual taste right from your tap at home. Besides the functions of a regular kitchen faucet, the water system delivers chilled, filtered drinking water with the push of a button. During this process, filtered and unfiltered water are always separated by two isolated internal waterways. The heart of the product is the cooler – equipped with a state-of-the-art Ultra Safe filter technology, it removes any impurities ensuring tasty, clean water quality. Even coffee and tea will taste better – thanks to the GROHE Blue filter technology, any aroma can develop to the fullest.
For more information go to www.blue.grohe.ae
For further information and press materials on GROHE Blue, please see the following LINK. +++
Learn more about the “Made for your water” campaign on our digital experience hub GROHE X.
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