Wool & Prince has developed a smart shirt that doesn’t crease or smell even after 100 days of wear.
The company wanted to create the shirt equivalent to a pair of jeans and they did exactly that! The shirt can be worn multiple times before it gets dirty or wrinkled.
Wool & Prince gave their fashionable button-down shirts to 15 volunteers, who wore them while clubbing in New York City and travelling in the Andes. Founder Mac Bishop also wore a version of the shirt for 100 days without washing or ironing to demonstrate its resilient