Epson has joined forces with National Geographic to promote the protection of the world’s permafrost – the frozen ground beneath the polar regions of the earth – in its newly launched ‘Turn Down the Heat’ campaign.
The campaign comes as scientists predict the world’s permafrost will thaw entirely by 2100, drastically changing ecologies, raising global sea-levels, and releasing over 950 billion tonnes of methane into the atmosphere. Together, Epson and National Geographic aim to raise awareness of how businesses can reduce their impact of global warming.
‘Turn Down the Heat’ is fronted by the National Geographic Explorer, Dr Katey Walter Anthony, who oversees arctic observatories in Alaska and Russia to monitor the long-lasting impact of climate change. Her pioneering research into the protection of permafrost is featured in a series of videos, infographics and online content in collaboration with Epson and National Geographic and can be found at heatfree.epson.com.
Dr Anthony commented: "The Arctic is literally melting before our eyes. We estimate that up to 10% of the projected global warming this century could come from thawing permafrost, and that affects the entire Earth. Our choices really do matter in work and in life. And when businesses and people make smart decisions about what technology we use, that will also make a positive difference for our environment."
Saving energy is essential in the fight against global warming, but numerous technologies consume significant volumes of it, and are at play in business environments every second. Epson’s pioneering range of printers with Heat-Free Technology buck this trend, requiring less energy, fewer replacement parts, and a lower environmental impact.