Rooted in admiration for sustainable and eco-friendly fashion statements, A-list fashion designer Behnood Javaherpour of BEHNOODE has launched its latest Spring 2021 Capsule Collection named Mother Earth, just in time for the global Earth Hour celebration on March 27, 2021. Designed and handcrafted in BEHNOODE’s studio in Milano, the collection is shaped by Behnoode’s founding philosophy of "spreading positive energy one suit at a time", infused with inspiration from nature.
The new collection is an embodiment of elegance using organic silk and cotton which are testaments to the true beauty of Mother Nature matched with distinctive woven geometric patterns, organic illustrations, interwoven with monochromatic damask with colors matches the natural Earth tones such as hues of blue, brown, green, gray and nude.
"The issue of the climate crisis is a pressing one in the fashion industry, and I want to start a revolution among my regional designer peers to rethink everything from their designs to their production processes. This new collection is my first step in changing the game in the luxury fashion scene in the Middle East. Nature, and how to best protect it, is on top of my agenda." said Behnood Javaherpour, Founder and Creative Director at BEHNOODE
Crediting the brand’s distinct style to the unique tapestry of Behnood’s blended cultural background, Behnood says he channels his Middle Eastern roots through the sacred aesthetic of his full range collection, "My Middle Eastern heritage pulls me towards elaborated prints, complex patterns, modest with vibrant colours and natural elements.