UAE start-up Sprout FZCO received funding from one of the top holding firms in Bahrain for US$ 200,000 to be used for retail expansion of products and services.
With over a decade of experience in angel investing and mentoring start-ups, FA Holding supports companies that have the potential to positively impact society at scale. The portfolio includes more traditional investments in logistics and real estate, and early-stage investments in start-ups such as Calo, Spiber, and the UAE-based Sprout.
Founded by biochemist Oz Erbas and marketing technologist Katerina Papatryfon, Sprout FZCO is pioneering a new era of kids food production with a science-based, health-first approach. Sprout foods are exclusively made of whole plants and heavily use locally sourced and organic ingredients making it the UAE’s first 100% plant-based kids food business.
Simultaneously, the company is building an (AI) technology powered end-to-end nutrition management app which will help parents navigate child nutrition & health in ways currently not possible.
Following a zero-waste aspiration for their direct-to-consumer channel, all foods are made to order and avoid unnecessary food waste. But the company goes a step beyond, all meals are sold in glass jars which are recollected and reused making Sprout another UAE’s proud first, i.e. a full-circle reusable packaging food business.
Sprout is a liaison of the Physicians Association of Nutrition (PAN, www.pan-int.org) an internationally recognized medical association specializing in nutrition. All Sprout recipes are prepared in collaboration with nutrition experts and the company stays up-to-date on the latest in pediatric nutrition research by attending medical congresses and events. Sprout’s food philosophy is inspired by the life-long work of world-famous nutrition expert and physician, Dr. Michael Greger and his ‘Daily Dozen’ framework.