Whether you’re a freshman, graduate, or experienced marketing professional, there’s no denying that striving for greener marketing techniques is better for the planet and cheaper for your business. The great news is that greener, eco-friendlier marketing techniques are available to any marketing professional today and tend to work well with a huge variety of target audiences. On top of that, reports show that over 90% of global citizens tend to have a better, more trusting opinion of companies that employ green techniques in their practices. Whether you’re a marketing student, graduate, freelancer, working for a corporate company or running your own business, there are several green marketing tips that you can start using today.
Tip #1. Utilize Social Media:
Any marketer who knows their stuff will tell you that social media is one of the hottest marketing methods to use today since social networks are great for finding masses of people all together at the same time. Most experts will recommend using at least one or two different social media networks for getting in touch with and marketing to your target audience. Using social media means you can make more digital advertisements and promotions and improve customer relations by allowing your followers to quickly and easily get in touch.
Tip #2. Study Online:
Whether you’re about to head off to college or are an experienced marketer looking to improve their knowledge and skills with a master’s degree in marketing, opting to take your degree program online is a greener option with many additional benefits. Studying for a New England College online degree allows you to stay at home, reducing the amount of carbon emissions on the roads and shrinking the carbon footprints of campuses. Other personal benefits of studying for your marketing degree online at New England College include lower tuition fees, flexible study, and daily tutor support.
Tip #3. Ditch Direct Mail:
Although paperless methods of advertising have sprung up in popularity over the last few years, many businesses are still using traditional, offline marketing techniques such as direct mail. However, whilst direct mail may have been successful in the past, it’s becoming less effective as more people are used to receiving their information electronically. Instead, encouraging your target market to sign up for an email marketing list could be a greener and more effective method of getting your voice and message heard.
Tip #4. Donate:
If your company is gaining success and making a lot of money, then giving back may be something that you have already thought about as an entrepreneur. Donating to an environmental charity is a great way to give back and do what you can to help the environment. And, you may even be able to collaborate with the charity in your marketing efforts to grab the attention of more potential customers or clients.
As a marketing student or professional, your place of work or study is a great place to start when it comes to reducing your carbon footprint and being kinder to the environment.