Aster Pharmacy's retail outlets around Dubai launched a new 'Go Green Carry Clean' initiative, introduced in response to the UAE government's latest mandate, prohibiting single-use plastics from June 1st, 2024. The campaign encouraged UAE residents to swap plastic bags with sustainable and reusable bags and bring it with them for any shopping expedition. The widespread initiative promoted a larger cultural shift encouraging UAE residents to start using sustainable bags which are environment friendly, reusable and becomes the standard whenever customers make their purchase.