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WASHINGTON and SOUTHFIELD, Mich., May 31, 2022 (GLOBE NEWSWIRE) -- The Suppliers Partnership for the Environment (SP) and the Automotive Industry Action Group (AIAG) today announced the publication of a new guidance document, “Evaluating the Carbon Intensity of Materials Used in Automotive Products.”

This guidance document was produced through a collaborative process by the Suppliers Partnership for the Environment’s (SP) Sustainable Materials Work Group, whose members include automotive original equipment manufacturers (OEMs) such as Ford Motor Company, General Motors, Honda Development & Manufacturing of America, LLC, Stellantis, Toyota Motor North America and their suppliers, in collaboration with the Automotive Industry Action Group (AIAG).

The purpose of the guidance document is to introduce the concept of carbon intensity and outline a straightforward and consistent approach for evaluating carbon intensity information for materials used in automotive products. The document is intended as the beginning of a larger conversation on opportunities to reduce carbon intensity and ultimately improve the consistency and quality of carbon-related reporting and decision-making along the supply chain.

“Together with corporate carbon footprint and energy intensity, product carbon intensity information can help companies to better understand and evaluate the carbon impacts and decarbonization potential of specific input materials and technologies within their value chain. This document highlights how high-quality carbon intensity information can support industry in identifying upstream carbon hotspots and in assessing potential opportunities for sourcing lower-carbon solutions,” said Kristin Oswick, Sales Director, Monolith.

“It can be difficult to assess the upstream sustainability impacts of individual material, process and technology choices when looking at a company’s total carbon footprint alone. The ability to understand upstream factors influencing best-case carbon intensity will be important to the value chain as decarbonization efforts progress and this effort was designed to provide a common foundation to build from as companies work toward long-term industry goals of carbon neutrality and improved sustainability,” said Kellen Mahoney, Director, Suppliers Partnership for the Environment (SP). 

“Designed to support companies that are new to the process with a better understanding of how to calculate their greenhouse gas (GHG) emissions, this document provides a consistent approach for assessing carbon intensity information for input materials. With detailed case studies to illustrate the different inputs to these calculations and their importance, this guidance will help companies assess their current programs and identify opportunities to pursue changes in sourcing and improve decarbonization within their processes and supply chain,” said Lecedra Welch, Program Manager, Environmental Sustainability, Automotive Industry Action Group.

This carbon intensity guidance follows two prior sustainable materials guidance documents recently released by SP and AIAG related to measuring the use of recycled content and renewable content in automotive products. These complimentary downloads are available through SP at www.supplierspartnership.org/recycledcontent and www.supplierspartnership.org/renewablecontent, respectively, and www.aiag.org/sp-aiag-downloads via AIAG’s website.

The new guidance document is also available to download at no cost at www.supplierspartnership.org/carbonintensity and www.aiag.org/sp-aiag-downloads.

About SP

The Suppliers Partnership for the Environment (SP) is an association of automakers and their suppliers working in collaboration with the US EPA and other governmental entities toward a shared vision of an automotive industry with positive environmental impact. www.supplierspartnership.org

About AIAG

The Automotive Industry Action Group (AIAG) is a unique not-for-profit organization where OEMs, suppliers, service providers, government entities, and individuals in academia have worked together for 40 years to drive down costs and complexity from the automotive supply chain. With more than 4,400 member companies, AIAG provides a legal, non-competitive forum for collaboration on innovative solutions to common industry issues. www.aiag.org

Contact:
Greg Creason
Marketing Director – AIAG
gcreason@aiag.org

Findings Include Recommendations to Significantly Reduce the Environmental Impact

NEW YORK, May 31, 2022 (GLOBE NEWSWIRE) -- fifty-five, a global MarTech consultancy that empowers brands to unite and fully optimize siloed data across all channels to drive business results, today announces the findings of a study it conducted on the carbon impact of advertising campaigns, with a primary focus on digital. This study is the first iteration of a global and collaborative approach that allows brands to work together on their digital and energy transformation. The study, as well as the measurement methodology and best practices for reducing this impact, are available as an open-source tool, allowing anyone to access and leverage it to drive environmental improvements with regards to their digital marketing efforts.

“We chose to publish this study with the methodology in open source so that it can be shared and optimized by all in the industry,” said Robin Clayton, managing director U.S. for fifty-five. “Our goal is to encourage the advertising industry to collaborate and to think of ways to ultimately help the sector activate concrete levers to reduce the footprint of campaigns. Eventually, the objective will be to extend the scope of the study to other types of advertising campaigns, including TV, radio, print, out-of-home, etc., for broader use cases and impact.”

Global warming due to human activity requires all businesses to reduce their carbon footprint. However, the reality of this situation faces a major obstacle: the lack of accurate and reliable data on the real carbon "cost" of goods and services. At the same time, the digital ecosystem is responsible for more than 3.5% of the world's greenhouse gas emissions and is growing at a rate of 6% per year, which is more than global civil aviation.  

“We, as an industry, need to collaborate on this critical issue to help establish guidelines and best practices for brands, publishers and advertising technology providers to follow,” said Brian O’Kelley, advertising technology veteran and co-founder and CEO of Scope3, the source of truth for supply chain emissions data. “I’m excited to see fifty-five taking a leadership role in the movement to measure the carbon impact of advertising campaigns and how to address that to decarbonize advertising. I look forward to working with fifty-five to help drive this important initiative forward.” 

The fifty-five study presents the issues related to the carbon footprint of a theoretical campaign and offers recommendations on the best ways to reduce its negative impact. To determine this, fifty-five leveraged existing work and a methodology for calculating greenhouse gas (GHG) emissions, based on an indicator common to all sources of emissions, namely the mass of CO2 equivalent (CO2eq). According to estimates by fifty-five, a single digital campaign can generate more than 70 tons of CO2eq, the equivalent of the carbon footprint of about seven people for a year. 

The study then highlighted approaches a company could take to reduce emissions by nearly 50%, and in one case, by 70%. These recommendations include favoring reasoned filming, optimizing video content, and delivering campaigns via Wi-Fi versus mobile networks, among others.

To review the complete study and its supporting recommendations, visit: https://get.fifty-five.com/carbon-footprint-study-en/ 

About fifty-five
As a part of The Brandtech Group, fifty-five is a data company that helps brands collect, analyze and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer acquisition and retention. Headquartered in Paris with offices in London, Hong Kong, New York, Shanghai, Geneva, Shenzhen and Taipei, the data company was named by Deloitte as one of the fastest-growing tech firms in Europe, owing to its unique approach that blends consulting, operational and technology expertise.

Media Contact

Aqilah Allaudeen

Account Manager, Tier One Partners

aallaudeen@tieronepr.com

• Carbon offsets purchased to account for 2021 GHG emissions
  
• Canada-wide Thermal Residential Heating Project funded
• Vision to design Canada’s first carbon neutral gold mine
  

VANCOUVER, British Columbia, May 31, 2022 (GLOBE NEWSWIRE) -- Mayfair Gold Corp. (“Mayfair” or the “Company”) (TSX-V: MFG; OTCQB: MFGCF) is pleased to announce that the 100 percent controlled Fenn-Gib Project (“Fenn-Gib”) is now Canada’s first carbon neutral gold project following the completion of carbon offset purchases to account for emissions from Company-wide activities undertaken during 2021, the Company’s first year of operations. Located in the Timmins region of Northeast Ontario, Fenn-Gib hosts a NI43-101 Indicated Resource of 2.08M ounces (see “About Mayfair” section below) with disseminated gold mineralization striking east-west on the Pipestone Fault over 1.25 kilometers (km) and up to 300 meters (m) wide at the west end.

Mayfair Gold President and CEO Patrick Evans commented: “Gold is Canada’s most valuable mined commodity, valued in excess of $12 billion annually. The industry is a significant driver of economic activity across Canada, directly employing approx. 400,000 Canadians and offering the highest average annual industrial rate of pay in the country. The future of the industry depends critically upon sustainable development. At Fenn-Gib, we are laying the foundation for Canada’s first carbon neutral gold mine. Our commitment started on January 1, 2021, when Mayfair acquired Fenn-Gib, and will continue through our exploration program, mine development, operations and eventual closure.”

An independent assessment of the Company’s activities, conducted by Toronto-based Carbonzero, determined that 738 tonnes of CO₂-equivalent greenhouse gas emissions were generated in 2021, which covered the Company’s Scope 1, 2 and most material Scope 3 emissions. These emissions were principally related to exploration activities at Fenn-Gib, where a total of 54,741m was drilled in 89 holes. To compensate for these emissions, Mayfair has purchased carbon offsets from the Canada-wide Thermal Residential Heating Aggregation Project, with the offsets being retired on the Canadian Standards Association (CSA) Clean CleanProjects^® Registry. The project, which is verified under ISO-14064-2, replaces conventional residential fossil fuel combustion heating with solar heating systems located at private residences across Canada and other facilities. The offsets were specifically selected to directly benefit a broad range of Canadians.

Mayfair’s current 80,000m infill and expansion drill program is nearing completion with approx. 75,300m completed to date. The Company in on track to report a resource update in Q3 2022. In parallel, Mayfair has successfully completed metallurgical testing which confirms that the Fenn-Gib deposit can deliver robust gold recoveries through both whole ore cyanidation (84.3 percent recoveries) and flotation (94 percent recoveries).

About Mayfair

Mayfair is a Canadian mineral exploration company focused on advancing the 100% owned Fenn-Gib gold project in the Timmins region of Northern Ontario. The Fenn-Gib gold deposit is Mayfair’s flagship asset. An open-pit constrained NI 43-101 resource estimate (February 5, 2021) reported a total Indicated Resource of 70.2M tonnes containing 2.08M ounces at a grade of 0.921 g/t Au and an Inferred Resource of 3.8M tonnes containing 75,000 ounces at a grade of 0.618 g/t Au. The deposit has a strike length of approx. 1.25km with widths ranging up to 300m. The gold mineralized zones remain open at depth and along strike to the east and west.

About Carbonzero

Carbonzero was founded in 2006 and has risen to become a leader in the design and implementation of corporate carbon reduction strategies and solutions. We assist organizations of all sizes by helping them measure, report and reduce their emissions. Our approach, tools and services ensure that our clients can cost-effectively meet their GHG measurement and reduction commitments as part of a corporate social responsibility (CSR) strategy.

For further information contact:

Patrick Evans, President and CEO
Email: patrick@mayfairgold.ca
Phone: (480) 747-3032
Web: www.mayfairgold.ca

Qualified Person Statement

Mayfair Gold’s disclosure of technical and scientific information in this news release has been reviewed and approved by Howard Bird, P Geo., Vice President Exploration for the Company, who serves as a Qualified Person under the definition of National Instrument 43-101.

Forward Looking Statements

This news release contains forward-looking statements and forward-looking information within the meaning of Canadian securities legislation (collectively, "forward-looking statements") that relate to Mayfair’s current expectations and views of future events. Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, through the use of words or phrases such as "will likely result", "are expected to", "expects", "will continue", "is anticipated", "anticipates", "believes", "estimated", "intends", "plans", "forecast", "projection", "strategy", "objective" and "outlook") are not historical facts and may be forward-looking statements and may involve estimates, assumptions and uncertainties which could cause actual results or outcomes to differ materially from those expressed in such forward-looking statements. No assurance can be given that these expectations will prove to be correct and such forward-looking statements included in this news release should not be unduly relied upon. These statements speak only as of the date of this news release.

Forward-looking statements are based on a number of assumptions and are subject to a number of risks and uncertainties, many of which are beyond Mayfair’s control, which could cause actual results and events to differ materially from those that are disclosed in or implied by such forward-looking statements. Such risks and uncertainties include, but are not limited to, the impact and progression of the COVID-19 pandemic and other factors. Mayfair undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law. New factors emerge from time to time, and it is not possible for Mayfair to predict all of them, or assess the impact of each such factor or the extent to which any factor, or combination of factors, may cause results to differ materially from those contained in any forward-looking statement. Any forward-looking statements contained in this news release are expressly qualified in their entirety by this cautionary statement.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.

Resolution receives most votes of multiple resolutions considered by the company.

WASHINGTON, May 27, 2022 (GLOBE NEWSWIRE) -- This week, at Amazon’s annual meeting, 48% of the company’s shareholders voted in favor of a resolution asking the e-commerce giant to address its growing plastic packaging problem, falling just short of a majority. The resolution was presented by Conrad MacKerron, Senior Vice President of As You Sow, the non-profit organization that filed the resolution. The resolution, which called for the company to issue a report on its plastic packaging footprint and commit to reducing that footprint going forward, received the most support of any of the multiple resolutions considered at the meeting, with 181,296,823 votes in favor.

Oceana’s Senior Vice President Matt Littlejohn said, “Nearly half of Amazon shareholders have spoken up for the oceans, sending a clear message that it’s time for the company to address its contribution to the plastic pollution problem. Amazon’s plastic packaging – as Oceana’s most recent report indicated – grew by nearly 29% in just one year. Sea turtles and other ocean animals often mistake plastic for food, which can ultimately prove fatal. Amazon is a data-driven company and has indicated to Oceana that it already measures its plastic use. It’s time for the company to be transparent about its plastic packaging and commit to quantifiable and time-bound company-wide goals to reduce it.”

Ahead of this year’s meeting, Oceana called on Amazon employees (who are also company shareholders) on the ground at Amazon’s headquarters in Seattle and Arlington, VA to win support for the resolution. The campaign featured photos of ocean animals eating or being covered by ocean plastic along with the headline “AMZN: Less plastic, please.” This effort included canvassers, mobile billboards, 1,000-yard signs, 500 posters, and a LinkedIn campaign. Oceana also sent a letter to Amazon shareholders outlining five reasons to support this resolution and created a dedicated website for the endeavor.

Additionally, Oceana rallied support for the resolution from Signatories to the UN Principles for Responsible Investment (PRI). Many of the institutional investors owning Amazon shares are members of the PRI and have pledged to seek disclosure on Environmental, Social and Governance (ESG) issues by the companies they invest in. Oceana called on these investors to honor their commitment to the PRI and vote in favor of the resolution, which would seek such disclosure on plastic pollution – an immensely important ESG issue. Three of these companies publicly declared their intent to support the resolution.

Providing rationale for voting in favor of the resolution, EFG Asset Management stated, “Concern over the environmental damage caused by plastics is rising and regulations are likely to go into force in a number of jurisdictions that would limit the amount of single-use plastic packaging that can be used. Such additional disclosure as is being requested by the proponent would help shareholders gauge whether the company is appropriately managing risks related to the creation of plastic waste.”

Click here for images of Oceana’s “AMZN: Less plastic, please” campaign in support of the resolution.

To learn more about Oceana’s campaign urging Amazon to address its plastic footprint, reduce plastics, and offer plastic-free alternatives to customers, please visit oceana.org/PlasticFreeAmazon. To find out about Oceana’s campaigns to end the ocean plastic pollution crisis, go to oceana.org/plastics.

Oceana is the largest international advocacy organization dedicated solely to ocean conservation. Oceana is rebuilding abundant and biodiverse oceans by winning science-based policies in countries that control one-third of the world’s wild fish catch. With more than 225 victories that stop overfishing, habitat destruction, pollution, and the killing of threatened species like turtles and sharks, Oceana’s campaigns are delivering results. A restored ocean means that 1 billion people can enjoy a healthy seafood meal, every day, forever. Together, we can save the oceans and help feed the world. Visit www.oceana.org to learn more.

Contact: Anna Baxter abaxter@oceana.org

Photos accompanying this announcement are available at: 

https://www.globenewswire.com/NewsRoom/AttachmentNg/d496909a-2221-43f9-b851-828e280a5988

https://www.globenewswire.com/NewsRoom/AttachmentNg/063a170d-7f79-4c30-99b6-0606f9086230