Axalta, the world’s leader in automotive refinish coatings and a leading global supplier of liquid and powder coatings, participated in the International Bodyshop Industry Symposium (IBIS) Middle East 2019 in Dubai as its headline partner, highlighting its range of sustainable coating solutions and technology innovations for the global collision industry.
Themed Strategic Sustainability, IBIS Middle East gathered representatives from more than 30 countries around the world and brought the latest trends and a world class agenda where delegates learned from some of the industry’s most engaging thought leaders.
“Sustainability has been fundamental to Axalta’s growth and success for over 150 years. Axalta leveraged the conference to highlight our range of sustainable coating solutions and technologies that meet the environmental and social challenges,” Jim Muse, Vice President Global Refinish Sales said, “Partnering with IBIS Middle East 2019 represents an excellent opportunity to network and strengthen relations with our customers, partners and key industry stakeholders in the collision industry.”
Axalta’s attendance is part of a multi-year global partnership between Axalta and Plenham Ltd, the parent company of bodyshop and IBIS Worldwide. IBIS is the collision repair industry’s leading networking platform for vehicle manufacturers, insurers, suppliers and bodyshops.
Sobers Sethi, President of Emerging Markets, Axalta said, “The Middle East region represents an important hub for our business growth objectives. Productivity is the key thing and from this point of view we have a lot to offer to our customers. We know there will be people who want waterborne and productivity and there will be people who want great colour matching, and at Axalta we have a color library of over 4 million colors which gives us a distinct advantage.”