In a move that highlights its dedication to environmental stewardship and community support, IGP Middle East, a pioneering international gifts platform, has recently reaffirmed its commitment to sustainability, product longevity, and robust support for farmers and growers through innovative practices and strategic initiatives. The company, which prides itself on enriching relationships through thoughtfully curated gifts and bringing joy to people across the globe, has considered a series of measures into its supply chain to ensure the long-term health of the planet, supporting a range of environmental initiatives in the process.
IGP Middle East, with offices in India, Singapore, and Dubai, combines exceptional products, seamless delivery, personalisation options, and a commitment to making relationships feel cherished and special. With a focus on fostering togetherness, IGP enables individuals to express their feelings through the art of gifting.
At the heart of IGP Middle East’s operations is a strong commitment to sustainability. The company continuously monitors and strives to reduce its carbon footprint across all products by utilising eco-friendly packaging materials and optimising transportation, warehousing, and distribution processes. Leveraging the power of Artificial Intelligence (AI) and Machine Learning (ML), IGP Middle East has reduced carbon emissions and minimised kilometres travelled through route optimisation while the company has also used historical data to reassess its infrastructure, adapting dark stores to meet demand while further cutting down carbon emissions.
Product longevity is another cornerstone of IGP Middle East’s philosophy. Since its inception, the company has trained over 10,000 farmers and standardised growing, conditioning, and transportation processes, including temperature-controlled movement of flowers. IGP Middle East was the first to introduce flower food with bouquets, requiring consumers to add it on alternate days with this innovation ensuring a minimum of five-day freshness for all flowers, driving consumer satisfaction and setting a new industry standard.
IGP Middle East’s dedication to supporting farmers and growers is further evident through comprehensive training, access to essential resources, and valuable market insights. Over 10,000 artisans and growers have been uplifted through these initiatives, helping to localise a category that once relied heavily on expensive imports. A remarkable success of this support is the cultivation of exotic, high-quality flower varieties by local growers, reducing dependency on exports and fostering a sustainable agricultural ecosystem.
These initiatives reflect IGP Middle East’s continued resolve to enrich relationships while promoting environmental stewardship and economic empowerment. As the company continues to innovate and support its community, it sets a benchmark for sustainability and product excellence in the gifting industry.
Boasting a meticulously curated collection that features festival merchandise, gifts, fresh flowers, cakes, plants, gourmet foods, and personalised products for all occasions and festivals, IGP takes pride in serving customers across the globe and delivering to more than 150+ countries. With a remarkable global presence, IGP has unveiled over 10 million tales of love and happiness, orchestrating delightful surprises across vast distances with punctual deliveries that elevate the art of gift-giving. At IGP, every gift represents a heartfelt emotion, and the company strives to ensure each gift leaves a lasting impression, whilst also having a positive impact on the environment.
For more information, please visit www.ae.igp.com.